Croma, an omni-channel electronics retailer from the Tata Group, partners with Sunburn as official electronics partner.
The brand stated that the intent behind this partnership is to be seen as the most preferred electronics brand amongst Gen X, Y and Z. The idea was to connect with the new age customer, the Gen Z and the millennials who make up for 95% of the TG of the festival.
Croma will bring its wide range of gadgets to the event and create a unique installation made up of e-waste and green gardening materials to raise awareness about sustainability and e-waste disposal. Throughout the three-day festival, Croma will provide special charging stations and a large boombox to keep the crowds entertained. Festival-goers can also participate in the Croma play area and win prizes, such as TVs and party speakers. Croma will also be giving out gift vouchers and sunburn-protective kits as giveaways.
Commenting on the association, Shibasahish Roy, Chief Business Officer (eCommerce & Marketing) at Croma – Infiniti Retail Ltd., said, “We are excited to partner with Sunburn to bring exciting Indian and International artists for the Indian consumers. Music, in its various forms, is a universal passion and through these partnerships, we reaffirm our commitment and help our consumers enjoy their passions to the fullest.”
Karan Singh, CEO Sunburn said, “We are thrilled to be partnering with Croma, one of the leading and trusted electronics shopping destinations in the country. Their expertise in the field of electronics, combined with their commitment to innovation, makes them the perfect partner for us. We hope this partnership would give the attendees an experience to cherish for a lifetime.”