Crosshairs Communications has bagged the mandate for Priyagold, and will now be responsible for crafting and managing Priyagold’s key messaging across the Indian market and manage end-to-end via social media. Crosshairs Communication, the boutique public relations, and social media agency has bagged the Social Media mandate for Priyagold. The appointment of the agency was a result of a multi-agency pitch.
Priyagold, since 1993, has emerged as one of the most powerful brands in the FMCG Sector. Priyagold is literally, the ace brand of the parent company, Surya Food, and Agro Ltd. It is one of the leading manufacturers of biscuits on northern India, with a wide and well-established distribution network.
Crosshairs Communications will now be piloting Priyagold’s communication and online presence, thus securing a clear mandate to disseminate the richness of Priyagold’s product offering across the Indian market. Also, the agency will manage end-to-end social media, subsequently handling the official Facebook and Instagram pages, as well as influencers management for the brand. The brand will veritably strengthen the core expertise of the agency.
On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, stated that “Crosshairs is elated to be working with Priyagold to pave the way for relevant, compelling Social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”
Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.