Cultinno, a social venture initiated by Aspen fellows and CII Young Indians leaders, is joining hands with Bajaj Electricals with the Bajaj Cultinno Challenge to help create a culture of innovation in India. Following the success of the ongoing Jakobi Cultinno Challenge, Cultinno with Bajaj is trying to find a solution that will keep water heaters operational despite being under high TDS conditions.
Cultinno, as an innovation platform, helps companies and communities to crowdsource innovation from proven and potential innovators while collaborating with technology providers, academia and investors.
Anuj Kothari, the Co-Founder of Cultinno, explains that Cultinno is “here to drive a culture of Innovation by making it a habit and contribute to creating an ecosystem. We are very eager to onboard the untapped innovators from Tier-2 & Tier-3 cities across India by breaching language and access barrier. The response has been great till now with many corporates willing to consider using the platform for their innovation needs.”
Anuj Poddar, MD & CEO, Bajaj Electricals Limited says “In line with our ethos of open culture at Bajaj Electricals Limited, we are keen to partner with the external innovation ecosystem to offer solutions to real world problems and provide superior proposition to today’s consumers. We’re happy to partner with Cultino to bring to the fore solutions that are disruptive, implementable, scalable, and economically viable. I encourage innovators to take advantage of the unique opportunity and potentially see their ideas go on to take real shape and presence in the market. Together we can take the power of innovation to every Indian household.“
The Bajaj Cultinno Challenge is posed by Bajaj Electricals who are trying to improve water heaters even when they have to undergo high TDS conditions. Anyone above the age of 18 can participate, either individually or as a team of up to 10 innovators. There is a step-by-step guide on our website that guides us through the registration process. Once registered, the login provides access to the Cultinno ‘innovators only’ resources portal which will have all the tools needed to collaborate and build a proposed solution to the challenge. There will be 4 elimination rounds before the winner is announced.
Cultinno has launched 3 challenges in total now. 2 of them have been sponsored by Corporates for their innovation needs and 1 is a community challenge for the larger benefit and the prize money of the same was crowdfunded. The winners can take cash prizes upto inr 14 lakh rupees.