Mumbai: Dabur India Ltd.’s Odonil, an air freshener brand, has launched a nostalgic new campaign to kick off the new year. Conceptualized by SocioClout, the campaign brings back the charm of its iconic TV commercial from a decade ago, now featuring Jasmin Bhasin in a fresh and modern twist.
The original ad, which first aired 10 years ago, struck a chord with audiences for its humorous and relatable narrative. It featured Jasmin Bhasin as a newlywed bride humorously lamenting the absence of Odonil in her marital home, blending wit with a subtle emphasis on the importance of maintaining fresh and fragrant bathrooms.
The new campaign leverages nostalgia marketing, evoking a sense of continuity and dependability while offering a contemporary take on the classic ad. It highlights Odonil’s role in enhancing not just bathrooms but also lifestyles, emphasizing its importance as a marker of social class and personal care.
Speaking about the campaign, Vaibhav Rathi, Marketing Head- Homecare, Dabur India Ltd., said, “We are thrilled to launch a new campaign that revisits a beloved classic: Odonil’s 10-year-old TVC featuring Jasmin Bhasin. By recreating this iconic advertisement, we aim to tap into the power of nostalgia, transporting viewers back to a bygone era, and in a fresh new avatar. Our attempt is to bring back fond memories of the original TVC while evoking a sense of warmth and familiarity among our audience. The new campaign highlights the continued significance of maintaining a fresh and fragrant bathroom for classes, in Jasmin’s quintessential style, and positioning Odonil as the go-to solution for its refreshing and long-lasting fragrance.”
The campaign also reinforces the brand’s message that a fresh and fragrant bathroom is essential to a comfortable and stylish lifestyle.
Abhilash Singh, CRO, SocioClout, added, “We are delighted to launch Odonil’s new campaign. Odonil bathroom fragrances are easy to use and provide instant and superior fragrance. It eliminates unpleasant odors and provides a long-lasting fragrance. We are confident that our new campaign will appeal to fragrance-loving customers and assist them in keeping their bathrooms fresh, giving a healthy reminder with a wave of nostalgia that reinforces the fact that Odonil can transform your house and your world.”
