Mumbai: Forevermark is the diamond brand The De Beers Group of Companies. Each Forevermark Diamond comes with a promise that the diamond is beautiful, rare and responsibly sourced. Hence, less than one percent of the world’s diamonds are eligible to be inscribed with the Forevermark icon and unique inscription no.For the brand’s Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMaxto dazzle their visitors with a seamless use of technology in the various sections of the event.
The agency created a wall called ‘The Forevermark Journey’ that took the onlookers through the wondrous journey of a diamond from a mine to someone’s finger and gave an animated explanation to the viewers about how brand selects its diamonds.
Along with this, the agency had also set up a technology advanced training kiosk, 2D transparent display unit and a 360- degree photo booth at the forum.
The pre- function area of the forum was converted into a very interactive fun zone with 360-degree photo booth, where 16 cameras were set around a trampoline and pictures were clicked in one shot as the person jumped on the trampoline. These images were compiled into GIF images and were shared with respective attendees via emails and messages.
Quoting on DDB MudraMax’s work, Toranj Mehta, Marketing Director, Forevermark Diamonds Pvt. Ltd.said, “The technology presented along with the creative excellence offered by DDB MudraMax was an excellent combination offered by the agency for us to bring alive our Forevermark story in a unique, innovative and interesting way.”
Sanjay Shukla, President, DDB MudraMax – OOH & Experiential said, “Tech story telling is the game changer in today’s communication business.Our client Forevermark Diamonds being the best of its class, wanted something best and unique, so we created this experience for them. We are also in the process of executing some unique tech innovation in the coming months. With Sommnath leading it, we have now in-house tech content development team to offer custom made solution for our clients. Most of the communication offerings of DDB MudraMax will have technology as the main driver.”
Sommnath Sengupta, Head – Tech Innovations, DDB MudraMax- OOH & Experiential said, “Our approach has been very clear the beginning. Rather than focusing on the technology, we focus on the ‘storytelling experience’. Once we are clear on that, it becomes easier for us to customize and build the technology around it. For this campaign, we exactly did the same. We developed a custom made micro sensor software to activate our content, keeping the user experience in mind.”
Brand: Forevermark Diamonds
Agency: DDB MudraMax
President, DDB MudraMax (OOH & Experiential): Sanjay Shukla
Head- Tech Innovations, DDB MudraMax (OOH & Experiential): SommnathSengupta
Account Management: Swati Sahasrabudhe, AbhishekSahu, PrameyShinde