Bangalore: Dell Technologies has launched its latest ‘Back to School & College’ campaign, spotlighting its advanced AI-powered PC portfolio that delivers smarter automation, enhanced productivity, and deeply personalized computing experiences. The campaign is centered around helping students thrive in dynamic learning environments by showcasing how Dell’s AI-driven technology seamlessly adapts to their academic, creative, and lifestyle needs.
The campaign features a fresh lineup including Dell Plus 14, Dell Plus 16, and the premium XPS 13, all powered by Intel® Core™ Ultra Processors. A series of seven short, story-driven videos brings to life everyday student moments—ranging from study sessions and group projects to late-night editing and college cricket replays—demonstrating how Dell’s AI integration transforms mundane tasks into impactful experiences.
Mayuri Saikia, Director of Marketing, Consumer and Small Business, Dell Technologies India, said, “Dell Technologies’ redesigned AI PC portfolio signifies a bold step forward in delivering smarter, more innovative technology solutions. By seamlessly integrating AI into our PCs, displays, services, and accessories, we are redefining how people work, create, and connect. This isn’t just about staying ahead—it’s about empowering our customers to shape the future with technology that adapts to and enhances their unique needs. Our latest campaign highlights this commitment towards making cutting-edge advancements accessible to everyone, ensuring that innovation drives meaningful progress for all.”
Real-Life Use Cases, Real-Time Impact
From copilot-enabled note-taking to AI-driven photo and video editing, the campaign’s mini films show how Dell laptops simplify modern student life.
- ‘Field Trips’: Long-lasting battery keeps a student connected outdoors
- ‘Replays’: AI-enhanced video editing brings clarity to game-winning moments
- ‘Faces’: Facial recognition offers secure, seamless logins
- ‘Poses’: Graduates use AI tools to perfect group pictures
- ‘Interviews’: Eye-tracking helps students stay focused during virtual calls
- ‘Movie Nights’: Extended battery life makes memories under the stars
- ‘Notes’: Copilot+ captions help students stay on top of fast-paced discussions
The Dell Plus series, with 13th Gen Intel® Core™ processors, offers durability, extended battery life, fast charging, and high-performance multitasking—perfect for students and young professionals. The XPS 13 stands out with its Intel® AI Boost NPU, OLED InfinityEdge display, and sleek, sustainable design—tailored for content creators and tech-savvy users seeking style, speed, and sophistication.
As India’s Most Trusted Brand (TRA Brand Trust Report 2025), Dell reinforces its leadership through cutting-edge design, customer-first innovation, and sustainable practices.
The campaign takes a 360-degree approach, running across YouTube, Instagram, Facebook, radio, retail, and on-ground activations. Dell is tapping into its vast network of 5,000+ Multi-Brand Outlets and 600+ Dell Exclusive Stores, driving both visibility and accessibility.
To ensure reach and affordability, Dell is also offering exciting consumer benefits such as:
- Cashback offers
- Bundled accessories
- Extended warranties
