Dentsu Agency Network has acquired social media management agency Tempero.
Tempero will now operate as the European arm of ICUC – Dentsu Aegis Network’s social media moderation and management agency, with founder Dominic Sparkes to continue to lead the team.
Taking up the title of chief executive of ICUC Europe, Sparkes said: “This is an incredible opportunity to join a thriving business. We are excited to be part of Dentsu Aegis, a strong and growing network that has an outstanding reputation for servicing and building the largest brands in the world.”
He will report into both Tracy de Groose, chief executive of Dentsu Aegis Network UK and ICUC’s chief executive and president for brand strategy, Keith Bilous.
De Groose said: “Tempero is a top flight social media management agency. Bringing Tempero into ICUC adds another dimension to our full-service offering in the UK. We welcome Dominic and his 160-strong team to the company.”
The acquisition comes as Dentsu Aegis Network looks to strengthen ICUC’s position as a global leader in social media management.