Mumbai: dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, dentsu X India and will be based out of Delhi.
Arabinda brings with him a deep experience in Research and Planning, spanning two decades. He has worked with big research firms in India such as the Kantar brands – IMRB, TNS, Millward Brown and Nielsen. Arabinda was also an integral team member at The Media Edge and subsequently Zenith Optimedia. Academically, Arabinda has done his Masters of Statistics from Indian Statistical Institute.
Arabinda’s Research & Planning experience has helped him develop a strong acumen on consumer behaviour, mainly in the space of brand & communication. During his last tenure at Kantar, Arabinda was the key consultant to Coke and ABInBev for their branding & communication development strategy. He has also worked with British American Tobacco (BAT) globally, where he was instrumental in building relationship between BAT and Kantar. Arabinda has also guided clients on the effectiveness of cross media impact and how to harness and optimize the consumer journey to achieve the desired brand objectives.
Commenting on the new appointment, Divya Karani, CEO, dentsu X India said, “Having worked with Arabinda on The Tata Group Media Mandate in the past, I am elated, once again to have him aboard, at dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”
Speaking about the new role, Arabinda Ghosh, Chief Strategy Officer, dentsu X India said, “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘Experience over Exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both, being able to contribute and learn as we move forward.”
dentsu X is an integrated agency network combining best- in-class communication and media planning services, content creation, technology, data and behavioural insights. dentsu X is part of the Dentsu Aegis Network.