Top Advertisers
In the Week 37 of Broadcast Audience Research Council (BARC) India data, the top six positions remained the same compared to last week. Reckitt Benckiser Group maintained its top spot with drop in ad volumes from 5201.14 (‘000 secs) to 4766.46 (‘000 secs) followed by Hindustan Unilever Ltd. at 2nd spot with rise in ad volumes from 4142.52 (‘000 secs) to 4309.72 (‘000) secs and Procter and Gamble at 3rd spot with drop in ad volumes from 1509.12 (‘000 secs) to 1193.96 (‘000 secs). Godrej Group retained its 4th spot with rise in ad volumes from 1137.29 (‘000 secs) to 1155.5 (‘000 secs) followed by Coca Cola India Ltd. at 5th spot with rise in ad volumes from 841.74 (‘000 secs) to 884.64 (‘000 secs) and Cadburys India Ltd. at 6th spot with drop in ad volumes from 770.52 (‘000 secs) to 761.67 (‘000 secs). Amazon Online India Pvt. Ltd. entered the chart with ad volumes of 561.38 (‘000 secs) and claimed the 7th spot. Pepsi Foods (G) retained its 8th spot with rise in ad volumes from 451.82 (‘000 secs) to 548.04 (‘000 secs) followed by Google at 9th spot with 480.22 (‘000 secs). Wadia (G) dropped from 7th spot to 10th spot with drop in ad volumes from 490.86 (‘000 secs) to 445.55 (‘000 secs).
Top Brands
In the top brands category, Dettol Antiseptic Liquid bagged the top spot with rise in ad volumes from 697.84 (‘000 secs) to 704.52 (‘000 secs). Lizol all in 1 slipped one spot down and stood at 2nd position with drop in ad volumes from 761.64 (‘000 secs) to 701.88 (‘000 secs). Harpic Power Plus 10X Max Clean retained its 3rd spot with drop in ad volumes from 650.3 (‘000 secs) to 571.94 (‘000 secs). Amazon.in entered the chart with ad volumes of 435.9 (‘000 secs) and claimed the 4th spot. Dettol Toilet Soaps slipped one spot down and stood at 5th position with drop in ad volumes from 458.25 (‘000 secs) to 427.35 (‘000 secs) followed by Mortein Insta at 6th position with drop in ad volumes from 395.09 (‘000 secs) to 363.25 (‘000 secs). Meesho app entered the chart with ad volumes of 338.01 (‘000 secs) and claimed the 7th spot. Harpic Bathroom Cleaner slipped one spot down and stood at 8th position with 280.37 (‘000 secs). Mortein 2 in 1 Insect Killer moved one spot up and claimed the 9th position with ad volumes of 265.12 (‘000 secs). Flipkart.com entered the chart with ad volumes of 247.83 (‘000 secs) and claimed the 10th spot.
