Digitas India, part of Publicis Groupe India, partners with MoEngage to enhance brands’ customer engagement ROI. Digitas India joins the MoEngage Catalyst Partner program for accelerated brand scaling.
The partnership merges MoEngage’s AI-powered customer engagement with Digitas’s martech expertise for a comprehensive solution driving business growth.
Sonia Khurana, COO, Digitas India said, “While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments.”
Sanjay Kupae, Head Alliances and Partnerships, MoEngage said, “MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships.”
The Digitas India – MoEngage partnership offers brands a transformative, data-driven approach to customer engagement with personalized experiences and product recommendations for a competitive edge in the digital landscape.
