Portfolio includes leading brands like Discovery, Discovery Adventures, Animal Planet & more
Mumbai: Black White Orange Brands Pvt. Ltd today announced their appointment by Discovery, Inc. as the licensing agent for the Discovery brand in India. Black White Orange will work hand-in-hand with Discovery to bring their brand extension & merchandise program to life.
As the licensing agent, Black White Orange will deliver creative ideation and business development, driving value by leveraging Discovery’s reputation and brand strength. Black White Orange will represent and manage Discovery’s extensive portfolio, including major brands such as Animal Planet, Discovery Adventures and more. They will work closely with the licensor to develop bespoke creative executions for the local market and explore licensing deals and partnerships in the form of official licensed merchandise like apparel, electronics, plush toys for kids, travel & adventure gear, bags, stationery and home décor amongst others.
“Discovery, the global leader in real life entertainment, is recognized for its heritage, designs and premium quality. We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products.” said Ian Woods, SVP International Licensing, Discovery.
“We are really thrilled to be working with an agency as dynamic and creative as Black White Orange,” said Alison Paye, Creative Director Consumer Products, Discovery. “Given their expertise in the market, they will be instrumental in ensuring our style guides are relevant and on trend for the local consumer.”
Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “We are thrilled to be part of the ongoing success of Discovery. We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions.”
The first launch of official Discovery merchandise and consumer products is expected to hit stores by the early 2019.
Black White Orange is one of India’s leading entertainment, sport, celebrity and brand licensing agencies, driven by young, experienced and passionate minds. BWO is a ‘one stop shop’ for brand owners looking for licensing solutions or looking to maximize brand opportunities, both, within India and overseas. BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections.
The company also runs a separate creative vertical, that provides creative and design solutions including product and packaging, graphics, brand identities & retail concepts. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, HBO’s Game of Thrones, SS Rajamouli’s Baahubali, the emoji Company, Sony YAY!, Paramount Pictures, Assassins Creed, Rocky, Pink Panther, Sesame Street, PSG Football Club, Royal Challengers Bangalore, British Motor Heritage and U.S.-based design house & licensing company bCreative.