Mumbai: Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch.
The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’, has attracted significant traction from leading advertisers. The show which promises to make you ROFL premiers on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.
“We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said,Vikram Tanna, Head of Advertising Sales– South Asia, Discovery.
Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, MamyPoko and Crax have come on board as Associate Sponsors.
Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.
“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram.“We have more interest coming in, but we don’t have inventory left to sell.”