Chennai: Discovery Tamil and B Studios & Company Productions have entered into a brand association for the forthcoming film ‘Thaarai Thappattai’.
Releasing this Pongal on 14th January, the film has Sasikumar and Varalaxmi Sarathkumar as its lead characters and is directed by an acclaimed director Bala. The much awaited movie is based on the life of Karakattam musicians and dancers in Tanjore.
The storyline of Director Bala’s movie Thaarai Thappattai has Discovery Tamil integrated into the script of the film where Discovery Tamil’s cameras are scouting for the ancient Tamil dance forms that are fading out in today’s modern world. The movie shows Discovery Tamil television crew searching for Swamy Pulavar, a renowned singer and musician and a receiver of the coveted Kalaimamani award. Discovery Tamil’s team not only travels into deep places of Tanjore to find Swamy Pulavar to capture his unique performance but also tracks his son, Sannasi and his amazing Karagatam Team’s entertaining act.
Commenting on the association, Rahul Johri, EVP & GM – South Asia, Discovery Networks Asia-Pacific said, “Discovery is credited with bringing programmes that explore India’s vibrant traditions and rich culture. Rediscovering the ancient dance forms of Tamil Nadu, the film’s narrative is also on similar lines and makes this integration a natural fit.”
Bala, Writer and Director of Thaarai Thappattai commented, “We are very happy to associate with Discovery Tamil, one of the most popular channels in the region. I believe Discovery Tamil is an ideal platform to spread the information about the life of Karagatam musicians, dancers in Tanjore and ancient Tamil dance form that are fading out in today’s modern world.”
‘Director Bala’s Thaarai Thappattai’ is touted as a film about traditional arts of Tamil Nadu. The movie is a landmark in renowned music maestro Ilaiyaraja’s illustrated career as it marks the veteran’s 1000th film as a music composer.