New Delhi: Dish TV’s new venture is a testimony to the company’s strategic intent of becoming a complete digital entertainment provider alongside its DTH service. Watcho aims to offer engaging and differentiated content catering to young audiences across the country and not just Urban India. The new platform brings in a plethora of new-age content- from original series, short films, on-the-go snackable video content and celebrity collaborations to infotainment videos, making Dish TV the first-ever DTH Company in India to launch a dedicated OTT platform with its own original content.
Watcho marks its entry into this segment with an original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections .Watcho also offers 1000+ hours of library content including movies and short films. Subscribers can also enjoy their favourite TV shows and popular drama series through live or catch-up TV. Watcho is focused on Short format storytelling apt for Digital consumption, with content strategy focused on youth audience across India and not just Urban Millennials. Watcho content cuts across all genres like Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry. As an introductory offer, the existing and new users will have a free subscription to Watcho.
Commenting on the launch of Watcho Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said “We are excited to announce the launch of our unique digital content platform ‘Watcho’, which is an important step towards Dish TV India becoming a unique destination for entertainment in the country. With this, both our brands, DishTV and D2H have the advantage of being able to offer content through both traditional and streaming medium. We aim to reach over 10 million users in the first year itself.”
Akash Tyagi, Head OTT, Dish TV India Limited, said, “Our original comedy series “Vote The Hell” in collaboration with popular Indian standup comedians, will explore the funny side of us Indians and how we plan to vote during elections. We are confident that the show will be immensely entertaining, while delivering a strong message on the importance of voting wisely.”
He further added, “Our another big differentiator for Watcho is its user generated content capability which allows users to showcase the content and become an online celebrity. We will also promote these talented individuals through DishTV and D2H platforms in the coming months. We aim to make Watcho the largest independent storytelling platform which offers digital auditions, fan engagement and many more features in the roadmap.”