Hyderabad: Disney+ Hotstar has announced that the OTT platform has witnessed a record viewership and spike in watch time the release of the Akhanda film. Without disclosing the figures, the platform claimed that the viewership and watch time is the highest for a Telugu movie ever.
Akhanda with its proven record in the Box office witnesses Nandamuri Balakrishna in a unique character of Aghora who has blessings of Lord Shiva and becomes the savior of the village trapped under the mining goons. The film also features Jagapathi Babu, Srikanth, Pragya Jaiswal, Shamna Kasim, Viji Chandrasekha and Subbaraju in lead roles. The music provided by SS Taman for this film received accolades for the background score and the songs.
Gaurav Banerjee, Head, Content Disney+ Hotstar and HSM Entertainment network, Disney Star India says, “We are overwhelmed by the response for Akhanda, which after a strong theatrical performance has proven to be a record-breaker on Disney+ Hotstar too. Audiences have tuned in to watch the movie on launch day in record numbers and viewers’ anticipation and response to the Streaming premiere is unprecedented.”
Actor Nandamuri Balarkrishna said, “I am thankful to my audience who always stood by me, each time I have tried something new. I have the blessings of Lord Shiva and after such an overwhelming response in the Box office celebrating 50days, we also did a record-breaking opening on Disney+ Hotstar. I am enjoying this period and happy that many more movie lovers got to watch the movie from anywhere through this.”