Mumbai, India: Beatgrid collaborated with Disney Star to offer cross-platform measurement insights, combining their deterministic technology for a comprehensive view of video campaign effectiveness on Linear TV and digital platforms.
The collaboration utilizes Beatgrid’s single-source panel measurement with ACR technology to comprehensively gauge campaign performance across various video advertising platforms instead of assessing individual platforms separately. This method benefits advertisers by offering a standard measurement approach to evaluate the campaign’s reach on Linear TV content, channels, and Digital Video, aiding in making informed media investment decisions.
Studies show collaboration highlights strengths of Linear TV & Digital Platforms. Linear TV excels in audience engagement & brand memorability, while Digital Video offers targeted reach & balanced ad frequency. Cross-screen impact measurement compares exposed cohorts on Linear TV, Digital video, & both. Superior impact seen on brand metrics among Linear TV’s PGC-exposed cohort. Beatgrid’s studies reveal 10%+ higher scores for awareness, interest, consideration, & purchase intent in FMCG, E-commerce, smartphones exposed to Linear TV’s PGC ads.
Disney Star has chosen to lead this innovation agenda towards elevating the quality of advertising effectiveness measurement in India and offer better guidance to its clients through this collaboration with Beatgrid.
Ajit Varghese, Head of Network Ad Sales, Disney Star, commented, “We are working withBeatgridto understand the impact ofcross-channel ad campaigns on brand outcomes. Their ACR measurement is robust and has the advantage ofcapturing impact of Linear TV and Digital advertising exposure from the same source. This collaboration, strategically undertaken with an independent expert, Beatgrid, allows us to provide our clients with a comprehensive view of their campaign performance, helping them make better-informed decisions about their media investment moving forward.”
Daniel Tjondronegoro, Co-founder of Beatgrid said, “This collaboration marks a significant milestone in ad effectiveness measurement in India. By combining our advanced measurement technology with Disney Star’s extensive reach, we are able to offer brands a clear and actionable understanding of their advertising impact across multiple platforms, understanding the market in India better than anyone has before.”
Disney Star and Beatgrid collaborate to drive innovation and support strategic decision-making in the fast-evolving media landscape.
