New Delhi: Do Your Thng (DYT), a tech-driven branded content marketplace, announced the onboarding of Bhavna Darira in the Senior Management role. Bhavna Darira joins DYT as the Business Head and brings with her 2+ decades of experience in sales, marketing, and brand positioning. Her past experience is with companies like Aditya Birla Financial Services, Reliance Communication, and Ogilvy & Mather. Bhavna is bringing with her an in-depth understanding on brands which is critical to DYT’s growth phase.
Ankit Agarwal, Founder, and CEO of Do Your Thng, said: “We are delighted to have Bhavna as the Business Head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme are humbling. Bhavna’s work across advertising, marketing, and sales will strengthen strategic understanding and provide us an edge – a prerequisite for our next growth phase.”
By 2021, 46% of FMCG companies are expected to spend 31-50% of their total marketing budget on influencers. As the Business Head of DYT, Bhavna hopes to capitalize on this opportunity, capture the market, and unlock the company’s growth stage.
“I am ecstatic to be joining the DYT team,” said Bhavna Darira. “I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities that DYT offers. My constant endeavor is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”
Bhavna has 25 years of global marketing background spanning media, financial services, luxury fashion retail, telecom and FMCG. Most recently, she held the position of National Category Head, Brand Promotion Vertical for Hindustan Times. Prior, she was the Group Head for International Business for the English newspaper.
Preceding Hindustan Times, Bhavna served as the Vice President, Brand of Aditya Birla Financial Services and GM, Marketing for Reliance Communication. As Marketing Head for Murjani Group, she worked on renowned international brands – Gucci, Bottega Veneta, Calvin Klein, and French Connection. She’s also adept in Indian brands, thanks to her 8-year stint at Ogilvy & Mather and works with Lakme, Pond’s, and Cadbury.