Domino’s Pizza has announced the launch of a 20-minute delivery service in 20 zones in India. To achieve this goal, the company has focused on various aspects, including product innovation, taste, pricing, and customer service.
Sharing his views on the launch of 20-minute delivery, Sameer Khetarpal, Chief Executive Officer & Managing Director, Jubilant FoodWorks Limited, said, “We at Domino’s are committed to providing the best pizza-eating experience to our consumers, and the 20-minutes delivery promise is a big step in that direction. With this initiative, customers will now get hotter, fresher and tastier pizzas from 100s of Domino’s stores across India. This has been made possible through a three-pronged approach using analytics, insights and technology to give customers higher service levels across multiple pin codes in India, wherein service and quality are the number 1 priority. In our endeavour to raise our service levels, we are clear that we will do so without compromising our riders’ safety”.
Speaking on the launch, Russell Weiner, Chief Executive Officer, Domino’s Pizza, said, “India is the largest market outside of the US in the global Domino’s network. Domino’s India growth trajectory has been phenomenal in the recent past, and we believe there is huge potential ahead for us. India is a great example of successfully driving consumer-centric strategies across all business verticals. The 20 minutes delivery launch, in which pizzas are delivered hotter, fresher and tastier, is just another example of the consumer-centric approach of India. Elevated consumer experience through reduced delivery time is proven to deliver better customer satisfaction and lead to increase frequency across the market. This strategic move will give Domino’s India an edge over the competition in the QSR domain and help the brand continue to be the market leader.”
