Mumbai: Dream11 launches its biggest campaign, “Ye Game hai Mahaan” which translates to “This game is great” – a campaign that is an ode to India’s favourite game and the fans who continue to make it so.
A series of 6 films in 6 languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films, attempts to immortalize the love and dedication amongst everyday fans for the game – true fans of the game who seek and find thrill and excitement about every aspect of the game.
Commenting on the launch of campaign, Harsh Jain, CEO and Co-Founder of Dream11 said, “We’re thrilled to launch our unique advertising campaign that salutes the effort a true cricket fan makes to play a game of cricket. As sports fans, we’ve all been through some innocuous problems to play a game of cricket, and there’s always a hero who ensures that the game goes on. Our campaign celebrates these heroes and I’m sure it will strike a chord amongst all cricket fans. We believe this campaign will play a pivotal role in engaging our current 5 crore users and help us in welcoming onboard another 50M users to Dream11 in 2019”.
Speaking about the campaign Vikrant Mudaliar, Chief Marketing Officer, Dream11, “With a strong user base of over 5 crore ‘fans’, Dream11 has established itself as the leader of the Indian Sports Gaming industry. This IPL season, our campaign takes an innovative route for the brand’s storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”
Adds Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions says “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”
Brand & Communication Consultants – Tilt Brand Solutions
Production House – Nirvana films
Link to the campaigns:
Dream11: Let there be Light | #YeGameHaiMahaan –
Dream11: To play a game of cricket – Move a mountain, or a car | #YeGameHaiMahaan –