The tie-up between Dream Theatre and Smiley CO, Mr. Maker and Oggy will enable latter to represent the 3 brands for Licensing and Merchandising.
Mumbai: Dream Theatre Pvt. Ltd., the pioneering brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches, further strengthening their portfolio.
The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over the Art n craft genre with the hugely popular show and the Oggy partnership marks the arrival of one of India’s most popular shows on Kids televion on shelves in the coming months. Dream Theatre will represent the three brands in India and drive the strategy and licensing for them.
The Smiley Co licensing programme is one of the foremost in the lifestyle space with a rich legacy of over 40 years. The programme has shaped the way happiness is shared and expressed through their highly creative products and Dream Theatre will now drive the licensing and merchandising strategy in India and South Asia.
Speaking about the partnerships, Jiggy George, founder and CEO of Dream Theatre commented “We are delighted to be working and representing some of the best brands in the world. With already a fair traction in India, we can count on Smiley Company’s unique design sensibility to market a gamut of products in the market. All of us at Dream Theatre are very excited to partner on this fun pre-school brand that has a unique positioning. Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show.”
Nicolas Loufrani, CEO of Smiley, said “India is a great market for Smiley, We already have over half a million Indian fans on social media and this is our largest and most engaged online community in the world,”. These retail successes have led us to create a strategy to launch new collections into the market and together with Dream Theatre I am confident this will be achieved quickly.”
With primetime programming on Discovery Kids, and millions of views on Youtube, Mr. Maker, the hugely successful arts and craft show has definitely become a top favorite with Indian kids too. Dream Theatre’s appoinment as the Licensing representatives in India marks the show’s next milestone. Dream Theatre will represent all consumer products and live events for Mister Maker and products are expected to hit retail shelves this summer. Core categories at launch will be craft kits, back to school, stationary and publishing.
Claire Shaw, VP of Licensing, Zodiak Kids said “We are delighted Jiggy George and the team at Dream Theatre will be working with us to take Mister Maker to market in India. There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter. ”
On the entertainment front, Oggy and the Cockroaches was an instant and huge success in India since its launch. While the show is telecast in over 160 countries reaching over 600 million homes and has over 3 billion video views and 3 million fans on Facebook, In India, its one of the mosrt watched kids shows with the distinction of playing on both Cartoon Network and Nick. Dream Theatre will be exclusively responsible for driving Oggy’s licensing programme across all consumer product categories and brand promotions.
Mr Jiggy George, CEO, Dream Theatre quite excited about the partnership said” “Oggy‘s continued success on television has made it one of the top-rated kids’ programs in India and it is a much sought-after brand for networks as a show that drives up ratings, bearing testimony to its power and popularity. Dream Theatre is proud to work with Xilam and bring Oggy licensed merchandise to its huge legion of fans in India.”
Marie Laure Marchand, senior vice president of global licensing at Xilam, said: “We are delighted to have secured this partnership agreement with Dream Theatre; we know its experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow.”
With its distincy identities and genres, the three partnerships are expected to contribute greatly to growing the overall licensing business in India and will also see innovative products and retail tie ups in the comings months.