Mumbai: Sony YAY!, the popular kids entertainment channel has witnesses exponential growth and strengthened its leadership position with an array of fresh content during this festive season.
The latest content offering has yielded positive results to the channel with uptick in viewership across the markets. Sony YAY! has consistently claimed No.1 position in HSM Urban with 63.7 GRP (Source: HSM Urban, Wk 43’21-45’21 Avg, 24hrs, 2-14ABC, BARC).
This festive season, the channel had introduced kids’ favourite shows, Oggy and the Cockroaches, Haste Raho Henry, Obocchama–kun and Taarak Mehta Kka Chhota Chashmah- Season 2 that have captivated the young fans across the nation.
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre said “We have promised our young fans an array of new characters, fresh new stories, rib tickling humour, across a variety of genres. This festive season, we delivered on this with a strong line-up of content that I am extremely proud of. The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love”
This year, ahead of the festive season, Sony YAY! has built a robust and extensive content line-up with over 140 hours of fresh content with several new shows across multiple genres. The channel’s renewed content with shows like Ding Dong Bell Masti Ka Khel, Oscar Ab Bas Kar, Honey Bunny movies etc have also contributed to the success of the channel throughout the year.