New Delhi: Pulse Candy, a flagship brand of the Dharampal Satyapal Group (DS Group), is back with an exciting new Christmas campaign, #TheGreatPulseChase, following the resounding success of last year’s quirky CGI-themed adventure. Last Christmas, audiences saw Santa swiping a Pulse Candy off a giant billboard. This year, the chase intensifies with a teaser video featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, who are determined to get their beloved candy back.
The teaser reveals Abhishek and Saurabh expressing their frustration at Santa’s candy theft and inviting viewers to join them in #TheGreatPulseChase contest. The campaign encourages participants to predict how the adventure unfolds and share their guesses on social media using the hashtag #TheGreatPulseChase. Lucky participants stand a chance to win online vouchers worth up to ₹5,000!
The thrilling storyline, set to culminate in a grand reveal video closer to Christmas, follows the duo’s relentless pursuit of their cherished candy. Last year, Abhishek and Saurabh embarked on an epic cross-country chase after Pulse mysteriously vanished from the market. Their journey has been filled with twists, turns, and comical moments as they face quirky characters, unexpected challenges, and a plot threatening Pulse’s very existence. The tagline “Pran Jaaye Par Pulse Na Jaaye” captures their unyielding determination to reclaim the beloved treat.
Leveraging cutting-edge CGI, the campaign brings the chase to life with stunning visuals of India’s diverse landscapes, complemented by an innovative, humor-packed storyline that has audiences eagerly following the adventure.
Commenting on the campaign, Ashish Bhargava, GM, Marketing, Confectionery, DS Group, said, “For this year’s Christmas campaign, we decided to introduce our audience to a thoroughly captivating campaign leveraging exciting elements to captivate audiences. Cutting-edge CGI technology will bring the chase across India and beyond to life with stunning visuals. An innovative and engaging storyline promises a year-long pursuit filled with hilarious moments, making it immersive and more engaging. Finally, the festive theme encourages viewers to embrace the Christmas spirit alongside Pulse Candy. DS Group’s Pulse Candy consistently delivers captivating experiences that resonate deeply with our audience, ensuring ongoing success in audience engagement.”
