Dunzo, an on-demand delivery platform, has launched “LightGayiKya” campaign to change the way customers experience power cuts.
By turning power outages into opportunities, the delivery platform aims to provide its customers with exclusive offers and an enjoyable downtime experience.
During power cuts, Dunzo will introduce a special coupon code that allows customers to access discounts on their favorite products.
To make this campaign a reality, the company has put effort into collecting data on power cuts. By crowdsourcing information from customers facing outages, Dunzo will be able to roll out real-time special coupons and offers.
“We are a brand that’s focused on bringing convenience to people and finding ways to make life easier and more fun. If there’s one major inconvenience we’ve all experienced, it’s the pain of power cuts! We used this insight to craft our ‘Lightgayikya’ campaign. Whenever we face a power cut, our first instinct is to wish for the power to come back soon. While that’s something we can’t solve, we’ve found a way to lessen the inconvenience and cheer people up by giving them a special coupon to shop on Dunzo Daily during a power cut,” said, Tanveer Khan, GM, Brand and Marketing, Dunzo.
Customers will also have the chance to participate by sharing photos of how they spend their time during power cuts, whether it’s scrolling through Dunzo Daily, grabbing food from the fridge, sitting in candle-lit rooms, or using newspapers and magazines as makeshift fans. By adding excitement and surprise to power cuts, Dunzo aims to transform a routine occurrence into a rewarding experience.
The company announced that the campaign will initially launch in Bangalore and Pune before expanding to all Dunzo customers across different cities.