Mumbai: Duroflex has launched a special Onam campaign with the unveiling of its limited-edition Energise mattress, available exclusively in Kerala. Engineered with Arctic Ice Fabric Technology to deliver a 3x cooler sleep experience, the new range blends innovation with cultural celebration.
The launch is supported by a touching brand film that captures the essence of Onam and the joy of gifting. The narrative tells the story of a daughter who, inspired by her mother’s tireless efforts during the festivities, surprises her with the gift of rest through Duroflex’s Energise Mattress.
As part of its festive outreach, Duroflex introduced personalised AI-generated greetings featuring actress Amala Paul, which were shared with its dealer community across Kerala. This interactive experience was extended to consumers, who can create their own personalised Onam greeting via this link.
Further deepening its connection with Kerala’s cultural heritage, Duroflex supported the Punnamada Boat Club at the Nehru Trophy Boat Race (30th August 2025) and sponsored the Alleppey Beach Run 2025 (24th August 2025), with brand representatives cheering participants on ground.
Commenting on the campaign, Ullas Vijay, Chief Marketing Officer, Duroflex Group, said, “Kerala is our homeground and holds a very special place in our journey. This Onam, we wanted to celebrate the spirit of togetherness while keeping comfort at the heart of it. The limited-edition Energise range reflects our deep understanding of Kerala’s unique tropical climate, and combining innovation with personalisation. Partnering with Amala Paul for this campaign truly added a special touch, helping us make this festive season memorable not just for our dealers but also for our consumers.”
The campaign is further amplified with print ads across Kerala and festive consumer offers, including gold coins and holiday packages, ensuring that the joy of Onam extends beyond celebrations to moments of comfort, togetherness, and truly refreshing sleep.
