Mumbai: Excitel Broadband has chosen DViO Digital as their digital marketing partner. The account was won following a multi-agency pitch, DViO’s mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy to drive business results for Excitel Broadband. The brand has a dedicated fiber backbone, top-of-the-line data centers, flawless international connectivity, benchmark peering agreements and outstanding customer support, and DViO is all set to take the brand’s qualities to an all new height.
Sowmya Iyer- CEO and Founder, DViO Digital said, “Excitel is committed to taking high speed broadband to every nook and corner of India. DViO is committed to harness digital channels, precision targeting and contextual communication to help Excitel achieve this. It’s exciting because we are poised to change the face of home entertainment in India.”
On appointing DViO Digital as their digital marketing partner, Vivek Raina, CEO of Excitel Broadband said, “We at Excitel are constantly striving toward effective innovation and focus on latest technology, which gives us an edge and has led us to become one of the top players in the wired broadband segment. We have ambitious plans for the growth of Excitel and we know that DViO Digital is aligned with our vision of taking the brand to the large youth audience in India. DViO Digital has done remarkable work for different brands that were targeting the youth. Excitel’s audience consists of mostly digital natives, which led us to choose DViO Digital as our Digital Marketing Partner to help us craft and execute our digital-first engagement experiences”
Excitel is determined to transform the way the young audience in India experience entertainment over internet at home, whether it is music, video or gaming. Their wired broadband experiences will be aimed at those between the ages of 14 – 24. With more than 2 lakh households already connected with Excitel in just 2 years, they are confident that they’re on the right track. The x25 growth of digital video consumption in India during the last 5 years and the expected x2.5 further growth by 2020 only strengthens their commitment and dedication of bringing unheard of fiber broadband speeds with no data limits to the average urban household.