Mumbai: Dynapar QPS, a leading over-the-counter (OTC) solution for musculoskeletal pains from Troikaa Pharmaceuticals, has signed up Indian athlete and Tokyo 2020 Olympic Gold Medalist, Neeraj Chopra, as its first-ever brand ambassador. As a part of the association, Neeraj Chopra features in the brand’s latest marketing campaign #ChampionsKaChampion, the first in a series of campaigns planned.
Dynapar QPS (Quick Penetration Solution Technology) is world’s first topical preparation of Diclofenac which enhances the penetration of the active ingredient, Diclofenac, through the skin for quicker and better pain relief, without burning sensation and odour. Through the brand ambassador’s onboarding and association, the brand envisions to establish Dynapar QPS as an advanced, OTC pain-relief solution available in the country while highlighting its distinguishing advantages.
Commenting on the association, Dr. Ketan R. Patel, Chairman & MD, Troikaa Pharmaceuticals, said, “We are happy to have an athlete of Neeraj Chopra’s stature to associate with our Made in India, globally patented brand, Dynapar QPS. He has won the highest honour in his field, made India proud and has no equal amongst his contemporaries; qualities that reverberate with Dynapar QPS. Neeraj Chopra and Dynapar QPS are true champions.”
Dynapar QPS’ latest campaign, #ChampionsKaChampion, featuring the new brand face, launched with a brand film released pan-India in nine languages, which is available on all digital platforms. The brand film focuses on the struggles, endurance and determination of athletes, and their resilience to overcome their biggest obstacle, pain, to achieve their goals. The brand film is a planned move to establish the current positioning of the brand, ‘Champions Ka Champion’ and place the product as a winner in its therapeutic segment.
Speaking about the association and the latest campaign, Neeraj Chopra, Dynapar’s brand ambassador and the reigning Olympic Champion in javelin throw, said, “I am excited to partner with Dynapar QPS, India’s most advanced pain reliever*. Pain is an important part of every athlete’s life, and being able to overcome that pain to reach one’s goals is what makes one a champion. The #ChampionsKaChampion campaign reflects my own journey in overcoming pain throughout my career.”