Mumbai: M37Labs, a deep tech AI company, has announced the launch of EBIC.AI (Enterprise Brand Intelligence Console), a vertical AI platform set to revolutionize the $100 billion global marketing, PR, and communications industry by addressing its most chronic issue: disjointed workflows.
Billed as the world’s first adaptive AI platform for communications, EBIC.AI unifies brand, PR, and reputation management activities into a single console. By eliminating scattered tools and fragmented data silos, it enables teams to dramatically boost productivity, unlock creativity, and drive measurable growth.
Recent research shows that communications professionals use an average of 11 tools daily, with 68% citing workflow fragmentation as their biggest productivity barrier. Early enterprise deployments in India and Malaysia have demonstrated up to 15x productivity improvements and 3x time savings through EBIC.AI’s unified dashboard. The platform has also proven its predictive capabilities, helping clients identify and prevent three potential brand crises within just two months of use.
“The biggest bottleneck in communications isn’t ideas; it’s execution trapped in disconnected systems. EBIC.AI is the intelligent co-pilot that finally unifies these disjointed workflows,” stated Prashant Shivram Iyer, Co-Founder & CEO of M37Labs. “We’re augmenting human creativity with AI-powered productivity, giving founders and comms leaders their most valuable resource back: strategic thinking time.”
The EBIC.AI Advantage
EBIC.AI’s proprietary stack integrates four components to eliminate workflow fragmentation:
- Real-time Omnichannel Brand Monitoring: A contextual AI co-pilot that consolidates global developments into actionable insights, enabling 3x faster strategic decision-making.
- Predictive Crisis Detector: Advanced algorithms that analyse millions of data points to predict crises, offering vital lead time for preventative action.
- Strategic Narrative Engine: A reinforcement learning framework for AI-human collaboration in content creation, enabling 3x efficiency while maintaining brand authenticity.
- Intelligence Hub with Competitive Advantage Mapping: Real-time insights into competitor positioning and market opportunities, beyond basic mention tracking.
“Other tools monitor; EBIC.AI comprehends and acts,” commented Zorawar Purohit, CAIO & Co-founder. “It becomes an intelligent extension of your team, learning from every interaction to continuously protect and enhance brand value. This isn’t an incremental improvement; it’s a new operating model for enterprise brand management.”
With its cloud-native, multi-language architecture, EBIC.AI ensures seamless integration across global markets. Built by a world-class team in India for global adoption, the platform addresses a critical market gap by offering a comprehensive brand intelligence solution, far beyond single-point tools that perpetuate industry inefficiencies.
