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Home Brand Stories

Edtech startup Gradeup releases campaign starring Brand Ambassador Kartik Aaryan

by Editorial
March 4, 2021
in Brand Stories, Featured
1 min read
Edtech startup Gradeup releases campaign starring Brand Ambassador Kartik Aaryan
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New Delhi: Gradeup One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’featuring youth icon Kartik Aaryan.

Ankit Gautam
Ankit Gautam

Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months. The brand films focus on enabling opportunities for students preparing for various competitive exams and establish Gradeup as a preferred platform for exam preparation.

“As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way fortifying the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign we aim to make students more confident in their preparation journey with us.” said Ankit Gautam, AVP Marketing at Gradeup.

Tags: Ankit Gautam GradeupGradeupKartik AaryanSahi Prep Hai

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