New Delhi: Elista, a consumer electronics and home appliance brand under the TeknoDome Group, has marked its 5th anniversary with the launch of a refreshed brand identity and a new tagline – ‘Built for U’. The new positioning reflects the company’s unwavering commitment to customer-centricity and its mission to create innovative, meaningful products designed for households in India and beyond.
The tagline “Built for U” is a natural evolution of Elista’s founding philosophy that every product should begin and end with the consumer. The ‘U’ accompanied by a smile represents the millions of Elista consumers whose trust has fuelled the brand’s journey across metros, Tier 2/3 towns, and international markets.
Speaking on the milestone, Saket Gaurav, Chairman and Managing Director of Elista and TeknoDome Group, said, “At Elista, we believe in transforming the lives of our consumers through innovation. Our success over the past five years stands as proof of this commitment, from pioneering new paths in India to expanding into the UAE, Africa, CIS, and Asian markets. ‘Built for U’ is more than just a tagline; it’s our promise to our consumers. As we celebrate this 5-year milestone, our refreshed identity reflects the very reason we began this journey, to make world-class technology accessible, dependable, and meaningful for everyone. This isn’t just about growth, it’s about delivering value that truly resonates with our users.”
To mark the occasion, Elista has also rolled out a new brand and marketing campaign across digital platforms including YouTube, LinkedIn, Instagram, Facebook, and Twitter, amplifying its consumer-first approach.
Founded in 2020, Elista has emerged as a strong example of homegrown success. With a philosophy of “Make in India for the World”, the company initially built deep penetration in Tier 2 and 3 markets, before expanding globally. Today, its products are available across 20,000+ retail touchpoints, backed by 650+ distributors and 600+ service centres in India. With operations expanding into the UAE, Africa, CIS, Asia, and most recently Tanzania, the brand is targeting ₹1,500 crore in revenue by 2026, of which ₹500 crore is expected from India.
Its product portfolio spans Smart TVs, air conditioners, washing machines, refrigerators, dishwashers, and IT accessories, with recent innovations like the QLED Google TV range embodying its ‘Built for U’ promise. Supporting this growth is Elista’s state-of-the-art manufacturing facility in Kadapa, Andhra Pradesh, which enables faster deliveries, stronger supply chain responsiveness, and global competitiveness.
