Saina Nehwal, Edelweiss Group’s brand ambassador, to award the winners at the Grand Finale
Mumbai: India’s leading diversified financial services firm, Edelweiss Group, today announced the launch of the second season of the much-awaited inter-corporate quiz competition – Brain Bout, an initiative by engage4more. Badminton superstar Saina Nehwal, Edelweiss Group’s brand ambassador, to award the winners at the Grand Finale, which will take place at the courtyard of High Street Phoenix, Lower Parel, Mumbai on May 7, 2017.
In the initial details revealed by the company, the final quiz will take place in front of a large live audience in what will be world’s first concert style quiz. Edelweiss Brain Bout, designed by engage4more, is a unique challenge, which covers topics ranging from general knowledge and current affairs to sports, entertainment and the industry, seeking to bring together corporate minds to compete and win the title of the corporate quizzing champion of India.
The competition’s first edition, which took place last year, garnered a huge following where it witnessed a participation of over 6000 employees from 80 plus corporate spread across 7 cities. This year, the two month long brainteaser fest, beginning in March will witness 120 corporates clashing in an all new and exciting format wherein the questions will be posed in exciting ways like singing, dancing, theatre, sand art and more.
Commenting on this development, Shabnam Panjwani, Head – Marketing, Edelweiss Group said, “‘Edelweiss is always on the lookout for interesting and unconventional ways to connect with our customer base and The Edelweiss Brain Bout presents an exciting, competitive and inclusive platform to run this Quiz competition. The engagement over 2 months, with over 120 companies touching over 4 lakh employees is probably one of the largest in the country.”
Nishant Parashar, Founder Director, engage4more said, “We are extremely excited with the second season. As a leading employee engagement company, we realize that quizzing is big. And we are upping the ante with our experiential quizzing techniques. In fact, this is the world’s only quiz with a concert. We are the world’s largest corporate IP producers and Brain Bout helps in gaining an edge.”
Engage4more Brain Bout Season 2, with Edelweiss Group as its title sponsor, powered by TVS Wego with Hospitality Partner High Street Phoenix and Jewellery Partner PN Gadgil will air on NDTV Prime.