Mumbai: According to BARC data for week 22, India News emerged as the leader in Hindi News space with 62 mn Imps. The channel has over powered the market leader AajTak which has scored 59 mn imps. India TV clocks 54 mn Imps and secures 3rd placed followed by Zee news and Republic Bharat with 53mn and 50 mn Imps repectively.
Mayank Jain, the CEO of Network18 Hindi Cluster has justified the channel’s growth attributing the surge due to their engaging content and Programming formats.
“News18 India is focused on delivering truly engaging content and formats of programming; this has enabled the channel to grow exponentially and cement its position as the No. 1 news channel in the country. Our primetime line up is particularly strong with different shows aimed to serving different needs – from the pacy Sau Baat ki ek Baat to the explosive Aar Paar; from the insightful Hum Toh Poochengey to the hugely popular Bhaiyaji Kahin. As a result, audiences have developed tremendous affinity for the brand which clearly reflects in our viewership numbers.” Said Mayank Jain – CEO, Hindi News Cluster, Network18