“En Chennai Young Chennai. Anthem & Awards”
The origins of Chennai city can be traced back to 380 years to a small fishing hamlet bought by the Britishers to set up their trading activities and as the city is celebrating its 381st Foundation day, the nostalgia about history and heritage is the subject of Madras Day celebrations. As the city is growing up to becoming one of the major metropolises not just in the country, but also in the world, it is not just about the heritage of antiquity that has shaped up the growth of the city.
Chennai city is not growing older by the day. Chennai is getting younger with more and more people making it their city of dreams by migrating from various parts of the country and world. It is termed, rightfully so, the city of opportunities and dreams. Chennai has been, literally, in the eye of the storm, be it natural disasters or socio-political upheavals. Chennaities have played their role in shaping the destiny of the city of dreams.
“Enn Chennai Young Chennai” is an initiative to celebrate the energetic minds & tireless hands of young Chennaites who come together during turbulent times faced by Chennai during the last decade and a little more. These young Chennaites have contributed to the smooth functioning of our own “Chennai city” whenever it has struck due to natural calamities such as floods, cyclones, covid, etc., and never forgot to raise their voice for their rights such as Jallikattu or any other social cause that impact the society.
En Chennai Young Chennai – Awards
As a part of the Enn Chennai Young Chennai celebrations, ten individuals/institutions who have contributed immensely to the cause of Chennai city during the last decade have been identified by an eminent jury and they will be recognized for making Chennai a better place of living. These are the people who have rolled up their sleeves and dirtied their hands when Chennai was marooned in floods or struck during a cyclone or distraught during a covid calamity or castigated due to a social anomaly. The awardees are renowned for their work in a widely diverse background such as lake restoration, enhancing reading habits, driving awareness for women & child safety, blood donation, food wastage prevention, transgender welfare, etc..
These individuals / Institutions are nothing but a symbolic representation of millions of Chennaites who have gone beyond their role of just ordinary citizens and struggled to restore Chennai’s quality of living during the last decade.
En Chennai Young Chennai – Anthem
To celebrate the spirit of Young Chennai @The Idea Factory, a brand marketing startup has conceptualized a musical anthem. The musical sensation of “Enna Mayilu” fame “Britto Mi
chael” has hemmed this peppy song capturing the musical heartbeat of Chennai in traditional folk, classical, and Chennai’s own local RAP. The musical anthem is voiced by renowned folk singer Antony dassan (chk spelling), super singer fame Alka Ajit has breathed life thru her classical notes and rapper name….. has trapped the musical emotions of Chennai.
Brand Blitz has partnered with @The Idea Factory to bring this concept of Enn Chennai Young Chennai rendition. This cause marketing initiative is supported by Viveks, Naga Foods, and Equitas Small Finance Bank.
The Enn Chennai Young Chennai Awards and the peppy song will be dedicated to the undying spirit of young Chennai on 22 August 2021 in the august presence of Mr. Suresh Sambandam, CEO, Kissflow & Convener, Dream Tamilnadu, and Mr. K. Pandiarajan, Chairman & Director of CIEL HR Services & Former MInister of Tamil Official Language and Culture, Government of Tamilnadu.
This invite-only event will follow Govt Covid Protocols and will celebrate the cause & spirit of Young Chennai.
The Launch of the anthem and the awards is scheduled for 22nd Aug to commemorate Madras Day, at Le Lantern Magic Studios, Nungambakkam.