Monday, December 11, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Entertainment One announces Live Events and Marketing Initiatives to Drive Growth for Peppa Pig in India

by MN4U Bureau
May 14, 2019
in Featured, Marketing
Reading Time: 2 mins read
A A
Entertainment One Partners with Viacom18 to Drive Growth for Peppa Pig in India
Share Share ShareShare

Mumbai:  Entertainment One (eOne) today unveils details of its expansion in India with the launch of new categories which are set to deepen the brand’s retail penetration in the market. Alongside a growing consumer products programme, in association with Viacom18 Consumer Products, the brand’s first touring stage show and a marketing initiative to tie-in with the Cricket World Cup will accelerate consumer engagement across India throughout 2019.

There has been a groundswell of affection for Peppa Pig since the animated TV series first launched in India in June 2016 on Voot Kids before making its debut on Nick Jr India in January 2017. It is now amongst the most popular shows on these platforms in India. Peppa Pig’s master licensee in India- Viacom18 Consumer Products, has recently signed new partners to the licensing programme that will mark the brand’s first entry in the personal care and confectionery categories and further broaden retail distribution for the property in supermarkets and hypermarkets. Existing categories will also be boosted by partners including Funskool which is adding new Peppa Pig puzzles to its range from July and Penguin Random House India which will launch Hindi publishing titles in Q3 2019 bringing a wide range of Peppa Pig books to a Hindi speaking audience for the first time.

The brand’s growing retail presence will be anchored by the launch of the Peppa Pig Live touring stage show, in association with Viacom18 Consumer Products in India, which will premiere to audiences in six major cities including Bangalore, Hyderabad, Chennai, Mumbai, Delhi, Pune, bringing the brand to life for families across India in an unforgettable theatrical production. The new live show weaves together the beloved characters and locations from the popular TV series with all-new songs and interactive elements that promise to give fans a world-class experience when it debuts in Q 3 2019.

To capitalise on the cricket craze sweeping the nation this summer, eOne is also running a two-month long marketing campaign in partnership with Voot Kids, Nick Jr, Hamleys, Save the Children and the UK Government, to celebrate the Cricket World Cup. Exclusive products and retail promotions will be available, and the activity will culminate in a grand finale event in Mumbai on the 7th of July 2019. Kids can take part in Peppa Pig themed cricket activities designed specifically for the event where families will have the opportunity to meet Peppa and George and enjoy storytelling and games.

“We have seen demand for Peppa Pig build steadily since the show launched in India in 2016 and we’re delighted to be adding new partners and expanded product lines that will further increase its retail footprint,” said eOne’s Ami Dieckman, Senior Vice President, Licensing – International, at Family & Brands. “Live activations continue to support our strategy for growth in this key market and we look forward to creating memories for Peppa’s many fans in India.”

“Just like cricket, Peppa Pig enjoys huge popularity and following in India. Our initiative to bring Peppa Pig and George Pig to the country right before the World Cup will be a wonderful opportunity for our fans to engage in a delightful experience and enjoy the sport in an interesting way. With an array of fun activities planned, we are sure this engagement would be a great hit amongst our fans in India,” said Viacom18’s Saugato Bhowmik Business Head- Consumer Products, INS & Voot Kids 

Tags: Entertainment One‘Peppa Pig’

RECENT POSTS

Sony Yay to host The Giant Wheel Festival in Delhi-NCR
Featured

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

December 11, 2023
0

Children’s TV Channel, Sony Yay will host the family carnival The Giant Wheel Festival at Delhi-NCR, from December 15 to...

Read more
Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients
Advertising

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
0

Madison Media arranged for its clients to hear and interact with acclaimed ‘Queen of Attention Metrics’, Dr Karen Nelson-Field. The...

Read more
51 pc respondents say AI will help them increase productivity at work: PwC Survey
Analysis

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023
0

PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...

Read more
Sun TV Network donates 5 crores towards Michaung Cyclone relief fund
Featured

Sun TV Network donates 5 crores towards Michaung Cyclone relief fund

December 11, 2023
0

Sun TV Network has donated 5 crores towards relief fund for the Michaung Cyclone. Kalanithi Maran, the Chairman and his...

Read more
Suta gets in Bollywood mode for wedding season
Campaigns

Suta gets in Bollywood mode for wedding season

December 11, 2023
0

Suta has released its brand campaign, taking on the wedding season, and inspired by Bollywood. The campaign has been conceptualised...

Read more
Sony Sports showcases the never-say-die attitude that comes with sport
Campaigns

Sony Sports showcases the never-say-die attitude that comes with sport

December 11, 2023
0

Sony Pictures’ sports network has released its brand film, focusing on sport being the university of life. It is a...

Read more

LATEST NEWS

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
51 pc respondents say AI will help them increase productivity at work: PwC Survey

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023

ANALYSIS

51 pc respondents say AI will help them increase productivity at work: PwC Survey
Analysis

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023
0

PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...

PEOPLE

Ogilvy Mumbai Names Anurag Agnihotri 'Chief Creative Officer – West'
Featured

Ogilvy Mumbai Names Anurag Agnihotri ‘Chief Creative Officer – West’

December 11, 2023
0

Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and...

Charanpreet Arora resigns

Chanpreet Arora resigns as Senior VP and Business Head at Viacom18 Digital Ventures

December 8, 2023

MARKETING

Mamaearth celebrates seventh anniversary
Featured

Mamaearth celebrates seventh anniversary

December 11, 2023
0

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Subscribe to Newsletters

ADVERTISING

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners
Advertising

Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners

December 11, 2023
0

tgthr - the agency founded by Aalap Desai, has introduced its creative leadership structure. The appointments unite a team of...

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations - Shah Rukh Khan My Ad”

Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”

December 11, 2023
Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety

December 11, 2023

PRINT

Anant Nath of Delhi Press elected AIM President
Featured

Anant Nath of Delhi Press elected AIM President

November 17, 2023
0

The Association of Indian Magazines (AIM) has announced office bearers elected at its AGM held on November 17, 2023. Anant...

The Hindu Businessline Changemaker Awards 2023: RBI is 'Changemaker of the Year'

The Hindu Businessline Changemaker Awards 2023: RBI is ‘Changemaker of the Year’

November 7, 2023
WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

WAN IFRA Asian Media Awards 2023: Living Media, India Today, The Hindu and Dainik Jagran shine

November 6, 2023

THINK THROUGH

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
Exclusive

Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem

October 30, 2023
0

The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

Sony Yay to host The Giant Wheel Festival in Delhi-NCR

December 11, 2023
Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

Madison Media brings attention metrics pioneer Prof Karen Nelson-Field to interact with clients

December 11, 2023
51 pc respondents say AI will help them increase productivity at work: PwC Survey

51 pc respondents say AI will help them increase productivity at work: PwC Survey

December 11, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.