Mumbai: IN10 Media Network’s super-app EPIC ON has announced its collaboration with Yupp TV, an aggregator of live TV channels and VOD.
With an increase in smartphones, affordable data availability and varied taste clusters there has been unprecedented growth in content consumption in the country. Consumers now look beyond the traditional medium for entertainment. To reach a wider set audience across geographies at ease, EPIC ON has partnered with the B2B aggregator.
The partnership will aid the app is expanding its footprint across metros as well as tier II and III cities. YuppTV, which offers users a single subscription to all premium OTT apps, enjoys a vast distribution network via its partnership with ISPs and broadband companies.
To be easily accessible to viewers across platforms, EPIC ON has partnered with multiple partners in the recent past with a presence across 45 + smart TVs and telcos both in domestic and international markets.
“I’m glad to partner with YuppTV Scope that enjoys an immensely penetrated network in the country. With this partnership we look to provide our content to millions of more viewers who are still untapped from an OTT content perspective, “said Sourjya Mohanty, COO – EPIC ON.
Commenting on the new partnership, Uday Reddy, Founder & CEO, YuppTV, said ‘OTT consumption has been growing and through this partnership, we further look to increase the consumers base for YuppTV Scope. Users will be able to watch top-notch online video streams and enjoy a unique entertainment experience from a single platform’’