This Women’s day, MediaNews4U.Com is acknowledging women leaders of the Media, Marketing, Broadcast and Advertising fraternity who have given more than expected.
Trusted by over 40,000+ pet parents, Wiggles.in is India’s award-winning D2C preventive pet care brand With a wide range of products and veterinary services, curated by vets for pets. Founded in 2018 by pet parents Anushka Iyer, Rajh Iyer & Venkat Mahadevan, it is built for the convenience of pets & pet parents and offers online veterinary consultations through SmartVet, custom diets, behavioural consultations, dog training and has a state-of-the-art dog boarding called Petsville in Pune.
In this segment, Anushka Iyer, Founder & CEO, Wiggles.in shares her experiences as an young entrepreneur and breaking the gender stereotypes and how she continues to inspire many other women who are true leaders in the making.
Journey
It’s been 3 years since I founded Wiggles.in, an award-winning pet care brand in the preventive healthcare space. Being a pet parent to Wiggles, Buddy & Rico, my 3 pets, I have experienced problems first-hand. This has driven me to build an ecosystem for pets. It has taught me to be consistent with our main goal which is keeping pets healthy and happy. We have grown to launch 46+ premium, vet-approved pet products, online veterinary consultations, staycations at Petsville, our dog boarding, and initiated #BondedByBlood, a movement to create an online Pan-India repository of pet blood donors. Bouquets and brickbats have taught us humility and resilience. I am overwhelmed with the love shown for pets by Wiggles Tribe, our 30k+ Facebook community, grateful for the support from our 40K+ consumers, and joyful from the cuddles received from our wonderful pets. Their wagging tails are proof that we are on the right path.
Inspiration
Animals inspire us, our pets inspire us. We have so much to learn from them, simply because they teach us how to live in the moment. The fact that they have no self-guilt and still have loads of selfless love to give. When we go back to our roots, we realize we are here to solve a greater purpose, which is to make a change for them. That’s when we realize that we are on the right track. At Wiggles, we are all bound by one common thread and that’s our love for animals and to do good by them. We are all working towards one purpose each day and that’s to make healthcare and pet care more accessible for pets and pet parents, therein lies our inspiration and that’s what we stand for.
Empowerment
Women have shattered glass ceilings, scaled mountains, and yet there are places in the world where they are fighting for the right to education while being burdened under patriarchal norms. What needs to change is the basic mindset of society, the system needs an overhaul where women are treated as equal humans and can coexist peacefully. “Equal voice, equal choice” is what every woman should go after. Over 40% of my team at Wiggles is led by women leaders. They are making their voice heard across boardrooms, being trailblazers with a purpose. My personal motto is to empower women from all strata to chase their dreams, have the courage of their convictions, be confident, and fearlessly rule the world with a kind heart and a logical mind.
