Equitas Small Finance Bank enters into the 7th year of banking, by launching ‘Circle of Life’ video tribute, which celebrates 7 colourful dreams of small business entrepreneurs from across India where Equitas SFB has played a vital role in providing micro loans to these businesses.
The initiative talks about the powerful and empowering journey of its customers with a heart-warming video tribute, which narrates their tale of hard work, courage and growth. The bank throughout the journey of 7 years, played a pivotal role in transforming the lives of many in the entrepreneur community across India, by supporting them through their many microfinance offerings.
This rendition of “Circle of Life” features a collage of transformative stories of individuals who have brought about a positive change within themselves and empowered people in their community. By choosing to bank with Equitas, the customer not only earns higher interest, but the bank also aims to bring a difference in the lives of people. As the bank embarks on its 7th year journey ‘Circle of Life’ video is a tribute to the customers who entrusted their faith in the bank. The individual stories of these customers, is available on the social media platforms of Equitas Small Finance Bank.
The video follows the montage of incredible stories of entrepreneurs where Equitas Small Finance Bank has transformed their lives, by providing financial aid and guidance throughout their lives. Equitas Small Finance Bank will continue to support the customers at every step and is proud to be a small part of their growth stories.
Commenting on the on release of the video, Vignesh Murali, Head- Marketing and Corporate Communications, Equitas SFB said, ”Equitas is close to my heart for many reasons. One of the main reasons why it holds a special place is the positive impact it creates in the society. The feeling when you realise you are somewhere a part of making millions smile, it is beyond words can explain. Circle of Life series showcases such stories from across India where we have played a small part in taking them close to their dreams. While we celebrate our anniversary by stepping into the 7th year of banking, here is a small snippet from the 7 stories from the series”.