Mumbai: Eros International has acquired the worldwide rights of Excel Entertainment and Dharma Production’s upcoming Baar Baar Dekho and Rock On 2, which was a production of Excel Entertainment.
India’s premier production houses Excel and Dharma are collaborating with leading studio Eros for the worldwide release of their soon-to-go-on-floor love story, Baar Baar Dekho starring Katrina Kaif and Siddharth Malhotra, marking the directorial debut of Nitya Mehra.
On the other hand Rock On 2 is the eagerly awaited sequel to the rock musical drama, Rock On. While Farhan Akhtar, Arjun Rampal, Purab Kohli and Prachi Desai will reprise their roles from the original film, Shraddha Kapoor joins the star cast to play the lead role along with Farhan Akhtar for the first time. Rock On 2 was written and directed by debutant film maker Shujaat Saudagar.
Speaking on the association, Jyoti Deshpande, Group CEO, Eros International Media Ltd said, “We are delighted to join forces with two of the most notable production houses, Excel and Dharma, for this very interesting love story. With such creative forces behind the project, audiences can only expect the very best. Through this partnership, we hope to drive together the strategy for creating, marketing and distributing the film on a global platform”.
Producer Ritesh Sidhwani, Excel Entertainment Pvt. Ltd, added, “We are happy to associate with Eros International once again and look forward to our film getting the best release platform through their unparalleled reach and network.”
Co-Producer Karan Johar, Dharma Productions, added, ‘Baar Baar Dekho’ is a love-story in the making not just on the screen for Siddharth and Katrina, but at every level of creation, distribution and promotions for all the companies involved”.
Commenting on the Rock On 2 deal, Jyoti Deshpande added, “With Rock On 2, we continue our synergy with Excel after our previous successes like Zindagi Na Milegi Dobara and Dil Dhadakne Do. The sequel promises to be another heartwarming story high on content and entertainment”.
Baar Baar Deko goes on floor in London on 1st September and It will be shot across several international locations and will be released in 2016 and Rock On 2 will be shot in Shillong, the rock capital of India.