Mumbai: Eros Now has announced its association with SpeedPay – a multi-purpose offline wallet and Indian state owned telecommunications, Bharat Sanchar Nigam Ltd (BSNL). With the exclusive tie-up with BSNL, Eros Now will now be bundled across all its existing and new data pack users.
The association also enables Eros Now as the exclusive Indian film content provider to data pack users and grants access to the OTT platform’s uninterrupted and seamless entertainment services from premium old and new Bollywood movies, music videos, TV shows and Eros Now originals.
Commenting on the association, Kumar Ahuja, President – Business Development, Eros International, said, “We are happy to associate with SpeedPay and one of the largest telecommunications giants in India, BSNL. This strategic partnership gives Eros Now the edge in tapping a huge customer base across non-metros and tier 2 cities where our telecommunications partner is an undisputed leader. This, along with extending the association to SpeedPay further reaffirms our philosophy of being platform agnostic and expanding our reach strategy, bringing ErosNow’s premium and unparalleled entertainment services on the go”.
Paritosh Reddy, CEO, Pyro, said “We are extremely excited to partner with Eros Now and offer their extensive and exclusive Indian movie content to our customers. Our widespread retail network, that spans across the country, will now be able to accept cash payment from Eros Now subscribers – thus allowing the unbanked sector also to enjoy the benefits of OTT services.”
The partnership further strengthens Eros Now’s presence across BSNL’s SpeedPay outlets.
Unlike other wallets where funds are transferred digitally, SpeedPay is a user-friendly wallet where consumers can walk in to stores, pay cash and recharge/top-up the wallet. SpeedPay has approximately 1.2 million unique visitors transacting every month in the Middle East, and approx. 4 million transactions per day in India.
Eros Now will be able reach out to a large database of over 13 lac retailers and approximately over 20 lac unique users in India through SpeedPay.