Wednesday, June 25, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Esports Premier League 2021 signs Infinix Mobile as title sponsor

by MN4U Bureau
June 8, 2021
in Featured, Marketing
Reading Time: 3 mins read
A A
Esports Premier League 2021 signs Infinix Mobile as title sponsor
Share Share ShareShare

New Delhi: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as the title sponsor for its inaugural edition with an aim to revolutionize the Esports in the country and bring its excitement to the mainstream through the nationwide tournament. The tournament wants to tap into the growing landscape of esports in the country to help the competitive gaming community. This segment has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.

ADVERTISEMENT

Aiming to give Esports ecosystem in India a complete makeover and rise Esports and gaming in the Indian market with the upcoming top-notch event, India Today Group, which has forayed into esports, is geared up to roll out Season 1 of the league from June 16. The league will witness a massive total prize pool worth Rs 25 lakhs. It has teamed up with Garena to create an exclusive gaming platform for Free Fire—the most popular battle royale game currently played by gamers and gaming enthusiasts in India. ESPL will enable players from across the country to showcase their skills on this mega national stage for the first time.

The league will be streamed on multiple platforms including OTT giant Disney+ Hotstar as well as the official YouTube and Facebook channels of India Today and AajTak along with their websites.

ESPL intends to be the largest platform to discover and nurture new gaming talent across India. As part of the effort to push gaming to the mainstream, ESPL will offer all the 8 teams and their players’ comprehensive media coverage across various media platforms including digital, print, TV, and more. This will help upcoming esports professionals gain fame and stardom on par with other conventional sports.

Kalli Purie
Kallie Purie

While talking about the launch of Esports Premier League (ESPL) and its association with Infinix Mobile, India Today Group Vice Chairperson, Kalli Purie said: “This pandemic and the resultant lockdown have contributed to propelling the esports industry into mainstream entertainment. India Today’s Gaming and Esports platform will provide a thrilling experience to its users through a wide range of games, online tournaments, and an opportunity to win exciting prizes. These are very exciting times as smartphone users continue to grow exponentially and I believe the partnership with Infinix Mobile will help us intensify our mission of taking Esports to the next level in India.”

With the pandemic and lockdown still in place, ESPL will be played as a virtual tournament in its inaugural edition and comprise of more than 700 online matches with about 300 plus hours of streaming. The Hong Kong-based smartphone giant, Infinix Mobile is keen on pushing the envelope when it comes to the latest and greatest in technology with its upcoming, Note 10 line-up of devices. 

“The Indian online gaming industry is growing at a rate of almost 27% per annum and is estimated to reach $2.8B by 2022. The current pandemic situation has further fuelled the growth of the gaming industry in India. At Infinix, we are part of this revolution by making devices for the mid-range segment that is feature-rich and enhance the users gaming experience, to further amplify the gaming capability of a user our R&D has developed a technology called Darlink which optimizes and improves the performance of a device on several parameters. Our partnership with India Today for the Esports Premier League is just another step towards achieving the same goal. We look forward to a fruitful association and intend to encourage budding talent in this field,” Anish Kapoor, CEO of Infinix Mobile said while announcing the association.

The tournament, which will be played over a period of two and a half months, will have initial two levels to screen the best eight teams which progress into the grand finale representing eight cities across the country including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Punjab, and Rajasthan.

To participate in the league, gaming enthusiasts and gamers can register themselves on www.indiatodaygaming.com/espl

Tags: Anish Kapoor Infinix MobileIndia Today GroupInfinix MobileKalli Purie India Today Group

RECENT POSTS

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing
Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
0

Gurugram: HCBS Developments, one of Gurugram’s foremost real estate developers, has announced the appointment of Mohit Kalia as Senior Vice...

Read more
Aditya Birla New Age Hospitality appoints Molly Jaiswal as Marketing Head – PCDR
Marketing

Aditya Birla New Age Hospitality appoints Molly Jaiswal as Marketing Head – PCDR

June 24, 2025
0

Mumbai: Aditya Birla New Age Hospitality has announced the appointment of seasoned marketing professional Molly Jaiswal as the Marketing Head...

Read more
Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer
Marketing

Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer

June 24, 2025
0

Chennai: Butterfly, a kitchen appliance brand, has announced a major brand transformation with the unveiling of a refreshed identity, signifying...

Read more
Brands rally behind India’s First Rugby Sevens League as RPL kicks off
Marketing

Brands rally behind India’s First Rugby Sevens League as RPL kicks off

June 23, 2025
0

Mumbai: As India’s first-ever franchise-based Rugby Sevens tournament, the GMR Rugby Premier League (RPL) kicks off, it is witnessing robust...

Read more
Statiq Launches Targeted Hyperlocal EV Campaign Across South India to Accelerate Clean Mobility Adoption
Marketing

Statiq Launches Targeted Hyperlocal EV Campaign Across South India to Accelerate Clean Mobility Adoption

June 23, 2025
0

New Delhi: Statiq, an EV charging network provider, has launched a focused Hyperlocal EV Campaign in Hyderabad, Chennai, and Kerala,...

Read more
Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Read more

LATEST NEWS

Trackon names Smartya Majumder as Vice President – Sales

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
Vijay Chauhan named General Manager of adidas India

Vijay Chauhan named General Manager of adidas India

June 24, 2025

ANALYSIS

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study
Analysis

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025
0

Chennai: Organizations that prioritize innovation and collaboration are twice as likely to achieve double-digit growth, according to a new global...

PEOPLE

Trackon names Smartya Majumder as Vice President – Sales
People

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
0

New Delhi: Trackon, an express logistics and supply chain companies, has announced the appointment of Smartya Majumder as Vice President...

MARKETING

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing
Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
0

Gurugram: HCBS Developments, one of Gurugram’s foremost real estate developers, has announced the appointment of Mohit Kalia as Senior Vice...

Subscribe to Newsletters

ADVERTISING

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry
Authors Corner

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry

June 24, 2025
0

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rahul Shaw joins NDTV to lead Experiential Business

Rahul Shaw joins NDTV to lead Experiential Business

June 24, 2025
Trackon names Smartya Majumder as Vice President – Sales

Trackon names Smartya Majumder as Vice President – Sales

June 24, 2025
Vijay Chauhan named General Manager of adidas India

Vijay Chauhan named General Manager of adidas India

June 24, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.