Mumbai: ET NOW, India’s leading business news channel, has announced the launch of an expanded and sharply differentiated programming lineup that strengthens its position as the destination for credible, insight-led business and market journalism. The new slate includes All About Your Company, DEEP DIVE, BrandVerse, and a comprehensive ET NOW Year-End Programming 2025 package—each designed to deliver clarity, depth and actionable intelligence to viewers.
All About Your Company
Weekdays at 12:30 pm| Repeats 6:30 pm
Designed for investors seeking absolute clarity, All About Your Company offers a clean, structured deep-dive into one listed company per episode. The show cuts through noise to focus on what truly matters—business fundamentals, financial strength, capital allocation discipline and management intent.
Each episode moves seamlessly from editorial context and business understanding to a rigorous analysis of financial fundamentals, culminating in a sharp, insight-driven management conversation. The format empowers viewers to connect the business story with the numbers and make informed investment decisions.
DEEP DIVE with Sajeet Manghat— Decoding the Story Behind the Numbers
Wednesdays at 3:30 pm | Repeat at 7:00 pm
DEEP DIVE is ET NOW’s data-led, analytical show that goes beyond headlines to uncover the deeper forces shaping sectors, companies and the broader economy. By linking data points with real-world outcomes, the show explains how trends in earnings, policy, interest rates, consumption and global flows create ripple effects across markets.
With a strong focus on cause-and-effect analysis, DEEP DIVE equips investors with early signals, sharper risk assessment and clearer positioning strategies—reinforcing ET NOW’s commitment to intelligent, market-relevant journalism.
BrandVerse
Tuesdays at 7:00 pm | Launch: December 16, 2025
BrandVerse explores the business of brands, media and the technology shaping modern culture. As brands evolve into powerful cultural engines, the show examines how storytelling, strategy, creativity and platforms influence consumer behaviour and business outcomes.
Featuring CMOs, creative leaders, startup founders, media executives and cultural voices, BrandVerse blends interviews, explainers, cultural analysis and quick-hit editorial segments to decode the fast-changing brand economy. The show speaks to marketers, agency leaders, founders, creators—and anyone curious about how brands shape culture and commerce.
ET NOW Year-End Programming 2025
A Three-Week Special | Decoding 2025, Preparing for 2026
As 2025 draws to a close, ET NOW presents a high-impact year-end programming lineup designed to recap the defining economic, market and sectoral developments of the year, while offering a forward-looking lens on 2026.
Structured across three thematic weeks, the special brings together global economists, policymakers, market veterans and industry leaders to deliver authoritative analysis and actionable insights.
- Week 1: Global & Domestic Macro
Setting the economic context for 2026, with marquee economists, India macro deep-dives and a special on the year of IPOs. - Week 2: Markets, Trade & Commodities
A comprehensive look at markets, geopolitics, trade deals, commodities and policy reforms that shaped business sentiment. - Week 3: Mutual Funds, Sector Review & Wealth Creation
Focused on investment intelligence, sector performance and wealth creation themes that will define the year ahead.
Reinforcing ET NOW’s Core Promise
With this new programming slate, ET NOW strengthens its core promise to Rise With India, setting the agenda for business news through depth over noise, insight over information, and clarity over complexity.
