Eveready Industries India has introduced its latest range of Ultima Alkaline batteries, and introduced it through a campaign themed ‘Khelenge Toh Sikhenge’.
The film showcases Ultima and Ultima Pro range of alkaline batteries, which promise to deliver consistent performance across modern devices and high-drain applications.
Conceptualised by Ogilvy, the campaign offers a fresh perspective on play, highlighting its importance for children. The film moves the perspective from play with battery-powered toys being just fun to it teaching life lessons. The narrative flows from a mother’s point of view as her children play with battery-powered toys and engage with those around them in meaningful ways, to learn important values such as compassion and empathy.
Anirban Banerjee, Sr. Vice President and SBU Head (Batteries & Flashlights), Eveready Industries India, said, “Empowering the present, energising the future – defines the revamped Ultima battery series from the house of Eveready. Its smarter appeal and long-lasting power embodies our commitment to solving for emerging consumer needs and innovation. Demanding devices like battery operated toys, smart remotes, wireless mouse, BP machines etc. need more power. The new and improved Ultima batteries, push our boundaries, with 400 pc and 800 pc longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique Turbolock Technology which prevents leakage and protects the consumer’s precious devices from damage caused by the batteries. As a testament to our vision of responsible innovation, Ultima batteries are eco-friendly, devoid of mercury, lead, and cadmium. This is not just a product upgrade; it’s a step towards shaping a better tomorrow.”
Sukesh Nayak, CCO, Ogilvy India, said, “’Khelenge Toh Sikhenge’ is an empowering platform that helps look at playing with toys in a new way. The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learnt by continuous play. Eveready, India’s No. 1 battery, with its new long lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day.”
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