Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 9 against week 8. The report categorises the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Chrome Optimal+ data reveals that the previous week’s leader Lizol has been replaced by new entrant Facebook and we see that commercial by the Government of India has secured the 2nd spot this week. Previous week player Amazon which was on the 2nd spot has been moved down to the 3rd spot this week. For the last 2 spots in this category we have, new entrant Surf Excel on the 4th spot and Santoor Sandal and Turmeric on the 5th spot.
There has been a change in the pecking order of Most Watched Campaigns of this week with the arrivals of new entrants, Indigo PU Enamel tops the chart, all the previous weeks player aren’t in the category for this week other than OLX who has maintained its 2nd spot. The remaining 3 spots on this category are secured by new entrants Honda Activa 6G, Oppo Reno3 Pro and Colgate Swarna Vedshakti.
For this week the category is been dominated by new entrants in all the top 5 spots, Facebook, Kinder Joy, Amazon Prime Video, Ultratech Cement and Yamaha Fascino 125 F1