Mumbai: Fanta, a beverage brand of Coca-Cola India has unveiled a new campaign to showcase the joy of Fnacking by having the flavorful Fanta Orange with their favorite snacks. The campaign film featuring actor Kartik Aryan, encourages consumers to seize the moment and build a perfect snacking ritual with Fanta’s taste. India’s snacking landscape the company said is exploding with experimentation from unusual snack combinations to testing viral food hacks, experimentation snacks to snack review. Amidst this, Fanta looks to acts as an enabler to enhance the taste of these delights.
In the Fnacking campaign, Aaryan showcases the playful side of ‘Fnacking.’ This is a new term that the company has come up with. He looks to breathe life into the concept of experimenting with Fanta Orange and snacks, portraying Fanta as the catalyst for unconventional and experimental snacking, both at home and with friends.
Conceptualised by Ogilvy, the campaign is running across multiple platforms, including television, digital media, and outdoor advertising.
Sumeli Chatterjee, senior category director, Sparkling flavours, Coca Cola India and South-West Asia, said, “We are celebrating Fnacking as the joy of snacking in its unique, flavourfulFanta way. This campaign emphasises that snacking is not just about quelling hunger but about elevating the entire experience with flavors that excite the taste buds. We are thrilled that Kartik Aaryan agrees with us and loves to add Fanta to his snacking ritual, making every moment more vibrant and enjoyable. Fnacking is not just a moment but a delicious sensorial experience.”
Aaryan said, “Being part of Fanta’s Fnacking campaign has been amazing! Fanta’s indulgent and flavorful Fnacking proposition is a game-changer. It’s truly exhilarating for me to be involved in this captivating campaign that brings a Champion spirit and a fresh perspective to the table.”
Ritu Sharda, chief creative officer Ogilvy North said, “We love experimenting with our snacks, constantly exploring unique combinations of flavours. This is why it comes as no surprise when you hear snack names like Samosa Bhel, Pakora Pav, and the likes. To demonstrate the coming together of Fanta and this culinary spirit, we’ve created a visually stunning world inspired by the Gram, where Kartik Aryan crafts these amazing snack fusions. With a playful twist, he enhances the flavour journey by adding a splash of delicious Fanta, transforming it into a “Fnack” (Fanta + Snack), making every bite more vibrant and enjoyable.”
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