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Home Featured

Fast&up expands footprint in India’s growing vegan and plant based nutrition market with new ‘Terra’ series

by Editorial
December 18, 2020
in Featured, Marketing
2 min read
Fast&up expands footprint in India’s growing vegan and plant based nutrition market with new ‘Terra’ series
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Mumbai: Fast&Up, India’s leading active nutrition brand, is expanding its footprint in the country’s fast-growing vegan and plant-based market with three new products under their successful Terra series of vegan nutrition range, which was launched earlier this year. Taking the spirit plant power to our environment by planting a seed of change, Fast&Up will be providing its customers an eTreeCertificates with every order in association with Grow Trees. Grow Trees has  Planted 6.4+ million trees in 22 states on public lands and is the only organization to get its tree plantations audited by independent auditors Trusted by more than  600 Multinational, Government, PSU, and Private companies.

During the pandemic, Fast&Up launched two premium products under the Terra category, namely Plant Protein Isolate and Active Greens, which saw a very good response from across the country. The brand has now launched these three additional products to further expand the range of their vegan offerings. Fast&Up Joint Care, Fast&Up Wheatgrass and Fast&Up Energy Superfood will reach out to all those looking to be active while they detox, boost immunity and fight signs of osteoporosis.

Vijayaraghavan Venugopal, CEO of Fast&Up
Vijayaraghavan Venugopal

Vijayaraghavan Venugopal, CEO at Fast&Up said, “Reinforcing the journey keeping the consumer demand especially during COVID-19 as our priority, we are excited to announce the expansion of our Terra series of plant-based nutrition with Fast&Up Joint Care, Fast&Up Wheatgrass and Fast&Up Energy Superfoodavailable across India in 20,000+ pincodes. The products have been scientifically designed with high-quality manufacturing standards. The core objective is to emphasize on the need for a healthy lifestyle as a way of bringing people and communities together to make a collective difference to their lives. People are taking health and fitness seriously and India is coming to terms with the concept of overall well-being as a necessity and a daily priority for the entire family.”

Terra, literally meaning land, resonates with this new collection as all the ingredients are pure, raw, unprocessed and natural, taking you back to your ‘roots’. Made with the finest quality of ingredients sourced locally and internationally, especially in these uncertain and difficult times, the brand aims to provide the goodness of plant power with the highest quality of ingredients.

Tags: eTreeCertificatesFast&up ‘Terra’ seriesVijayaraghavan Venugopal Fast&Up

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