Mumbai: fbb is all set to bring its Sexyback this year on 15th of December with their brand new campaign #SexyBackSundays conceptualised by Digital Marketing Agency, Kinnect. The brand has joined hands with Bollywood Actor Mouni Roy for this campaign.
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Commenting on the activities planned to celebrate National Jeans Day, Pawan Sarda – Head, Digital at Future Group says, “Over the years, jeans have evolved from just being a rough and tough fabric, to pants that define style. Jeans is Sexy & we believe it’s a great opportunity to connect with the youth to celebrate this emotion& thereby by driving huge appointment for our big day. And who better to collaborate with than Mouni Roy to bring #SexyBackSunday.”
Talking about the campaign, Chandni Shah – COO, Kinnect adds, “Combined efforts of fbb and Kinnect have reflected massive success for this IP in the last two years, and this year we plan to take it a notch higher. Such growth not only demonstrates the brand’s commitment to collaborating with the right stakeholders in the digital era but also indicates that through the National Jeans Day campaign the category has grown in scale and effectiveness. Last year the sales of jeans category on National Jeans Day grew by five times as compared to any other day. This year our endeavours are to ensure an increase in footfalls at the stores as well as for the category to be completely sold out.”
