• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, January 25, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Femina releases a research report around Working Millennial Mother titled, ‘All About Women’

by Editorial
January 10, 2020
in Featured, Print
2 min read
Femina releases a research report around Working Millennial Mother titled, ‘All About Women’
Share Share ShareShare

Mumbai: Femina, India’s leading women’s brand, has always been known as the destination for all things women. The experts on Indian women have released a report targeted at millennial mothers called, ‘All About Women’. This research report commissioned by Femina is an in-depth analysis and gives a peek at consumer behavior, lifestyle, habits, purchasing power, interpersonal relationships along with many other facets of a working millennial mother.

The research study conducted by LeadCap Ventures and its findings are a result of extensive quantitative and qualitative research done over months with more than 1500 urban women across 10 megacities/metros and Tier 1 markets. The research report reflected on the changing dynamics of motherhood, and parenthood in Indian households. The subjects are bifurcated based on the type of families and further categorized basis varied determinants such as striking a work-life balance, preference to children, spouse-partner relationship, self-care and digital content consumption.

Lifestyle of a millennial working mother

Exhibiting interesting anecdotes on the lifestyle of the millennial mother, the report revealed that growing attention of women towards personal self-care. The report also highlighted that despite of hectic schedules and tiring routines, the mothers didn’t compromise on inculcating healthy food habits and were health-conscious for themselves and their families.

Striving for work-life balance

Striking the perfect work-life balance, respondents revealed that they were able to do that with the avid and proactive support by their families and colleagues.

Kids over everything

Additionally, for the millennial working mother, the children hold the utmost priority. Taking time out from their busy schedules, millennial parents make sure that either one of the parents is available with the child at any given point.

Elaborating on how Femina’ s All About Women Report, Mr. Deepak Lamba, CEO of Worldwide Media said, “Femina as a brand has always known the pulse of Indian women and the research  report is another testimonial for it.‘All About Women’ is a new chapter in the brand journey where we deep dive into various facets of a woman’s lives and predict trends, tailor content and have a customized approach for increasing engagement. ”

Further commenting on the occasion, Tanya Chaitanya, Editor and Chief Community Officer at Femina said, “With a rich legacy of over 60 years, Femina has pioneered bold path-breaking content through decades and the brand understands the Indian modern women. The findings of this report have corroborated with our content strategy and proven once again that no one knows Indian women like we do.”    

Femina’s January issue will further elaborate these insights and findings and corroborate them with content tailored to the working millennial mother. This issue will also shed light on Femina’s focused content strategy to cater to what women need and the in-depth understanding of it.

Click here to download the full report

Tags: Deepak LambaFemina All About Women ReportTanya Chaitanya Femina

Related Posts

This Republic Day, Moj salutes Indian heroes with the #MojHeroes campaign
Featured

This Republic Day, Moj salutes Indian heroes with the #MojHeroes campaign

by Editorial
January 25, 2021
0

New Delhi: Moj, India’s leading short video platform, has unveiled #MojHeroes campaign, this Republic Day with Indian actor and philanthropist,...

Read more
&pictures to air the premiere of Salman Khan starrer 'Dabangg 3' on Republic Day
Featured

&pictures to air the premiere of Salman Khan starrer ‘Dabangg 3’ on Republic Day

by Editorial
January 25, 2021
0

Mumbai: This Republic Day, with the spirit of freedom in the air and dil mein josh, &pictures brings its viewers...

Read more
Vishal Gondal, Founder & CEO, GOQii

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

January 23, 2021
Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021

Subscribe to Newsletters

Trending

Mohit Joshi, CEO, Havas Media Group India  
2021

The 4Ps that we will focus on in 2021: Mohit Joshi, Havas Media Group India

by Kalpana Ravi
January 25, 2021
0

The 4Ps that we will focus on in 2021 Mohit Joshi, CEO, Havas Media Group India  PEOPLE Our biggest asset...

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Lionsgate Play expands its global reach into Indonesia Market led by Rohit Jain

Lionsgate Play expands its global reach into Indonesia Market led by Rohit Jain

January 21, 2021
Zee Cinema presents the world TV Premiere of Gunjan Saxena on 27th December

Zee Cinema presents the world TV Premiere of Gunjan Saxena on 27th December

December 26, 2020
ZEE Keralam to launch new serial ‘Kaiyethum Doorath’ on 30th November

ZEE Keralam to launch new serial ‘Kaiyethum Doorath’ on 30th November

November 24, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.