MUMBAI: Feminine hygiene brand Whisper is looking to redefine period protection with Whisper Ultra Upto No Gap No Leaks. Featuring Curvewear Technology, it is designed to seamlessly fit the contours of a woman’s body. The aim is to ensure up to no gaps, no leaks, and a soft, comfortable feel all day long.
Bollywood actress Ananya Panday has been announced as the brand ambassador for Whisper Ultra in order to amplify the brand’s commitment to provide period protection and experience their periods with confidence and comfort. Through this partnership, she joins Whisper in leading a conversation about the real period problems women/girls go through and how Whisper has created first time in India solutions for it.
To celebrate this launch, Whisper hosted an exclusive event in Mumbai featuring Pandey and doctor, embryologist, and scientist – Dr. Tanaya Narendra (popularly known as Dr. Cuterus). The duo engaged in a candid conversation about period challenges, the stigma surrounding menstrual health, and how innovation like Curvewear Technology addresses real consumer needs. The event also showcased a live product demonstration, highlighting Whisper’s commitment to delivering menstrual hygiene solutions.
Girish Kalyanaraman, VP, category head – Feminine Care, Procter & Gamble India, said, “At Whisper, innovation is about truly understanding and championing the real needs of women, addressing the everyday challenges they face. Whisper Ultra Upto No Gap No Leaks is more than just a pad; it’s a response to the real period problems women deal with every month—like leaks, discomfort, and the constant worry of protection. Designed by women, for women, we’ve drawn from real insights and conversations with women across India, who’ve shared their frustrations and needs.
“We understand that period care isn’t one-size-fits-all. That’s why we’ve created a pad that fits the unique contours of a woman’s body, offering a level of comfort and softness that goes beyond protection. Rooted in extensive research, we’ve created a solution that aligns with the dynamic, multifaceted lives of modern women, empowering them to move confidently through every day of their cycle”
Panday said, “Joining forces with Whisper is special for me because it’s more than just a brand association— it’s a powerful platform to drive conversations around menstruation. I want the best period solution to help me whether I have my period on a hectic shoot day or on a day off when I am just chilling in my bed. Whisper Ultra isn’t just a pad. With Curvewear Technology which has a unique raised centre to fit your curves, I don’t have to worry about leaks or discomfort. And the top sheet is soooo soft that it keeps me comfortable all day. Period woes are real, and Whisper is now providing a real solution to it.”
The launch is supported by a video featuring Panday, where she candidly discusses period challenges and introduces the Whisper Ultra as a real solution. The campaign embodies the brand’s “Real Period, Real Solutions” philosophy, bringing a narrative to understanding what women go through, what they want on their period days and creating solutions tailored for it.
For years, women have shared the common struggle of unexpected leaks and discomfort during their menstrual cycles. With Whisper Ultra’s Curvewear technology, those days are a thing of the past explains the company. This first-of-its-kind sanitary pad is meticulously designed to perfectly fit to the contours of a woman’s body, ensuring maximum absorption and comfort while preventing leaks.
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