MediaCom India was the runaway winner at the Festival of Media APAC yesterday, winning Agency of the Year and Campaign of the Year for ‘Ariel Dads Share the Load – Men for Laundry.’
In addition to that MediaCom India also bagged further seven gold awards during the ceremony at Singapore’s Parkroyal on Pickering Hotel last night, which was attended by around 160 people. Meanwhile, WPP’s Mindshare took home the prize for network of the year, along with four golds and five silvers. IPG Mediabrands’ UM was the third most awarded network with four golds and four silvers.
In total there were entries from 20 countries, with golds picked up by Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand were second and third with five and four golds respectively.
MediaCom’s ‘Ariel Dads Share the Load – Men for Laundry’ and UM Sydney’s ‘The Late Shift’ for Transport for New South Wales both won three golds each. Meanwhile FCB Media New Zealand’s ‘Virtual Coastguard’ campaign for Maritime Safety took home two golds for Targeted Campaign and Use of Mobile.
Campaign of the year: ‘Ariel Dads Share the Load – Men for laundry’, MediaCom
Agency of the year: MediaCom India
Agency Network of the year: Mindshare