Fever FM recently concluded its Republic Day Campaign #FeverReRights. The campaign made waves on social media with more than 35 influencers and 30 RJs collaborating with the brand to re-write their rights and the values that they stand for.
The thought behind the campaign was to get the youth of the country to re-define their rights with Fever FM on the 72nd Republic Day. While the Honorable Constitution of India is the document that all of us abide by, the youth today are redefining what the constitution means to them, the rights and freedom that they would like to have. The millennials and Gen Z have ushered in a new way of life – breaking clichés, breaking taboos and standing out as examples in the new era!
#FeverReRights has been a very contemporary, bold, stylish & a relevant attempt to widely showcase such ‘barrier breaking ‘ influencers across our digital & radio platforms.Some of the key influencers for the campaign included – MaanviGagroo, Salim Merchant, Rohan Bopanna, Aditi Singh Sharma and Rapper Mellow D amongst others.
The campaign started with a hard-hitting teaser phase on digital and on air and launched with the digital showcase of influencers across the country posting the rights that they have rewritten on their Instagram pages. Some of the key Rights re-written by the influencers included “My Right to play as my freedom of expression” by Rohan Bopanna; “My Right to follow my passion without being judged” by youtuber Gaurav Wasan; “My Right to speak up without any fear” by rapper Mellow D; “My Right to dream, believe and reach for the sky” by Salim Merchant & “My Right to marry whoever I want irrespective of religion, caste or gender” by actress Maanvi Gagroo.
The activity was hugely amplified on air with our Presenters. The response across the nation from listeners was extremely encouraging with the campaign garnering 30,000+ views and more than 7.5L+ impressions on Social Media.