Mumbai: Fintech leader Fibe names Bollywood star Vikrant Massey as brand ambassador. Massey, known for ’12th Fail’, will feature in Fibe’s campaigns showcasing its fast application process and customer-friendly services.
Massey’s strong customer base will enhance Fibe’s recognition among Gen Z and millennials as a hassle-free loan solution catering to individual needs without lengthy processes or usage inquiries.
The association has commenced with a campaign that wants customers to dismiss the age-old tradition of saying ‘Agli Baar’, addressing the common tendency among middle-class individuals to postpone their aspirations or purchase decisions.
Created by VeryBusyPeople Film Production House, the campaign features Massey as a guide using the Fibe app to help customers achieve dreams like buying a bike or taking online courses. Massey also highlights the app’s benefits, empowering individuals to make positive life-changing decisions.
Sudesh Shetty, Founding Member and EVP – Marketing, Fibe said, “We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant’s relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour. Vikrant’s connect with the younger generation will significantly boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings in an easy manner.”
Vikrant Massey further expressed his enthusiasm stating, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”
Sudhir Shetty, Founder & Director at VeryBusyPeople Film Production House added, “The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions.”
The integrated launch of the campaign will be promoted across various platforms, including digital and social media platforms.
Fibe goes beyond traditional loans by offering specialized products, including EdTech loans, Healthcare loans, Insurance premium financing, and more through its ‘Impact loans’ portfolio. The company’s financial ecosystem encompasses salary advance, personal loans, instant cash loans, and Buy Now Pay Later services in health and education, impacting millions of lives. Recently, Fibe secured USD 90 million in a Series E funding round.
Link to the campaign:
